A senior communications strategist with over 20 years experience in creating and overseeing corporate communications strategies for global corporates to optimize their key market communications. She started her career working at Haymarket Publishing in London and Hong Kong, becoming group sales director of the business titles, playing a key role in managing a joint venture with The South China Morning Post. More recently she was Managing Director of Business and Leadership, a B2B publishing company based in Dublin. Whilst based in Hong Kong, Samantha travelled extensively throughout Asia and became passionate about all things Asia with a particular love of architecture, design and culture.